Digital Business: Transforming the workplace

Monday, May 21, 2018 at 1am

As the need to differentiate business becomes even more critical, so too is your organization's ability to leverage and manage information as an asset.

Business transformation can be defined as the relationship between strategic vision and operational execution. One can't succeed without the other, yet few of us are comfortable in both camps. Digital business is a change management strategy that's not possible to achieve without the visionaries among us willing to push the boundaries of what's possible without sweating the details.

The desire for more relevant and timely knowledge and self-improvement has never been more apparent in today’s workplace and ties in with neatly with career development pathways.  

Digital business training delivered via educational/MicroMasters programs, provide an opportunity to develop a unique set of skills, ranging from Digital Strategy Leadership to Data Analytics.

Journey to success

Strong technological aptitude is a highly attractive business skill in the current era, with CEOs on the hunt for talent to speed up their digital transformation.

Top positions for driving business success in the new digital economy include:

Digital Transformation Project Manager: Digital transformation is the integration of digital technology in all areas of a business, and digital transformation project managers are the agents of that change. They play a vital role in helping businesses move towards a data-driven approach to decision making and implementing key digital solutions. Projects can cover the whole digital spectrum, from e-commerce to mobile, analytics and social networks. In this role, employees can have real impact affecting digital change at a companywide level.

E-commerce Specialist: As web-savvy and computer professionals, e-commerce specialists are responsible for making a business highly accessible to customers. They drive product, content and user strategy and assist with standards, technologies and practices for both business-to-business and business-to-consumer e-commerce models. They also monitor the day-to-day activity of website and work to improve them, both to drive sales and better the user experience.

Digital Analyst: In today’s ‘big data’ world, digital analysts are in high demand. Analysts are crucial components in the strategies of digital departments and are responsible for making decisions, producing meaningful KPI (key performance indicator) reports and dashboards. Digital analysts have the ability to impact entire strategies and commercial opportunities as well as identify new ways to improve processes.

We’ve shared a couple of links to digital business courses found for you: 

MIT Sloan Digital Business Strategy online short course

IB92G - Digital Business and Workplace Technologies

Executive Master in Digital Transformation & Innovation Leadership - Landing 

 

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