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Head of Communications

Job Description

BNP Paribas is a leading European bank with an international reach. It has a presence in 72 countries, with more than 202,000 Employees – including more than 154,000 in Europe and over 5,000 in Portugal alone.


BNP Paribas is present in Portugal since 1985, having been one of the first foreign banks to operate in the country. Today, BNP Paribas has several entities operating directly in this territory, offering a wide range of integrated financial solutions to support its clients and their businesses.


Worldwide, the Group has key positions in its three main activities: Domestic Markets and International Financial Services (whose retail-banking networks and financial services are covered by Retail Banking & Services) and Corporate & Institutional Banking, which serves two client franchises: corporate clients and institutional investors. The Group helps all its clients (individuals, community associations, entrepreneurs, SMEs, corporate and institutional clients) to realise their projects through solutions spanning financing, investment, savings and protection insurance.


The Head of Communications is responsible for the development and execution of the BNP Paribas’ communication strategy. The post holder provides thought leadership & content and develops a communications plan for BNP Paribas and CIB in Portugal, directly managing communications activities that enhance the engagement with its key stakeholders (employees, clients, institutional partners…) whilst develop & protect the bank’s brand reputation. 



  • Define, validate and implement an integrated communications strategy and plan according to the bank’s objectives
  • Work closely with the C-levels to develop and execute communication activities to ensure that relevant stakeholders (namely employees) are informed and engaged with the bank’s strategy and the business direction
  • Identify and support the bank’s official spokespeople, including Media training. Define a clear editorial line and calendar with key initiatives for each one along the year – act as the bank’s communications expert and official spokesperson in crisis situation
  • Coach and counsel managers in effective communications, developing managerial communications (tools and content) to support them in their management role
  • Manage all the Communication channels (both internal – Echo net, Corporate TV…, as external – Social media accounts, Website...) and support client Communications (Pitch book; institutional brochure...
  • Coordinate Media relations (Press response management; Clipping; Brand awareness studies...) in line with the Group guidelines
  • Design and implement a yearly event plan
  • Lead and oversee the delivery of company campaigns, ensuring that all activities are engaging, impactful, measurable and aligned with the business priorities
  • Define and prepare crisis Communication plan (Business Continuity Plan) in Crisis committee context (internally and externally)
  • Establish and publish communications guidelines for all employees to use, editing all communications written by company executives
  • Manage and monitor communications budget
  • Coordinate the Communication community across BNP Paribas in Portugal
  • Manage the Communications team
    • Recruit and manage a team of staff members to support the development and execution of the communications strategy
    • Promote a culture of high performance and continuous improvement that values learning and a commitment to quality
    • Mentor and develop staff using a respectful, supportive and collaborative approach on a consistent basis
    • Establish and monitor staff performance and development goals, assign accountabilities, set objectives, establish priorities, conduct annual performance appraisals and administer bonus and salary adjustments
    • Lead by example (build-up cohesion and inspire people)
    • People Care (listen and explain, challenge and support people)
    • Risk-Aware Entrepreneurship (promotes innovation, delegate and supervise)




Specialist Experience


  • Degree in Corporate/strategic Communications, marketing, International relations, Economics and Management  combined with related professional experience

  • MA or MBA
  • English
  • Experience:
    • 10-15 years of experience in communications
    • > 10 years of experience in team’s management
    • > 3 years of experience in project management roles
  • Requested field(s) of experience: Communications, banking Industry



Please note that all information in this job description is accurate at the time of posting. Please be aware that companies may change details and/or closing dates without notice.




Job Summary

BNP Paribas
  • Portugal
  • Finance
Job Type
  • Full-time
  • Negotiable
16 March 2020
Applications Deadline
30 May 2020

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