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Senior Brand Manager

Job Description

Brand management

  • Leadership of brands and multiple calendar events
  • Brands activation platforms / ecosystems development
  • Driving digital / mobile first agenda as brand strategic communication pillar and way of brand building

Annual operation plan

  • Participate in strategic planning process (providing brand-related inputs)
  • Prepare, align within the organization and present to the management team recommendations on brand support projects
  • Proactively managing brand performance and developing AOP and associated volumes.

Brand leadership & management of brand business model

  • Lead execution of Energy AOP projects within approved budget in order to ensure Energy sales and market share target achievement.
  • Develop with the guidance of Marketing Director of Energy category marketing agenda to deliver the aligned business objectives.
  • Manage all aspects of brand profitability:
  • To ensure brand pricing strategy implementation;
  • To initiate and seek opportunities for optimizations;
  • To ensure maximum return on brand investment

Budget

  • Ownership of brand budget and P&L. Develop business cases.
  • Manage x-functional working parties and 3rd party relationships
  • Brand and business performance tracking and analysis
  • Manage insights agenda for respected portfolio
  • Initiation and management of brand research projects.
  • Human resource management
  • Coach and develop junior brand manager

 

 

Specialist Experience

Main requirements:

  • 5+ year of experience in marketing or brand management within FMCG company
  • Higher education (Marketing or Economics, Management, MBA, is a plus)
  • English - upper-intermediate level
  • Excellent presentation skills
  • Advanced PC user (PowerPoint and Excel) 

    Please note that all information in this job description is accurate at the time of posting. Please be aware that companies may change details and/or closing dates without notice.

     

 

Job Summary

Company
Pepsico
City
Moscow
Country
  • Russian Federation
Industries
  • Consumer Goods
Job Type
  • Full-time
Salary
  • Negotiable
Reference
GWP280062
Posted
16 March 2020
Applications Deadline
30 May 2020

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