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Consumer Marketing Director, France

Job Description

We are looking for an experienced marketer to lead Consumer Marketing in France for the Facebook corporate brand and family of apps, including the Facebook App, WhatsApp, Instagram, and Messenger. This role is responsible for establishing and leading the strategic development and execution of marketing campaigns and initiatives that build trust in and value for Facebook’s brands amongst consumers and other key audiences across a variety of channels. As the Head of Consumer Marketing, this person will set our local consumer marketing strategy, representing the voice of the consumer and in our marketing agenda in France and will be responsible for building and leading the local marketing team.

The ideal candidate for this role is a natural storyteller who possesses sharp strategic and creative instincts honed at the world's best global brands and demonstrated success launching integrated brand marketing campaigns and initiatives, and communicating across the spectrum from mass consumer to niche elite audiences. This individual is an inclusive leader and coach, with a proven ability to build and inspire a multi-disciplinary marketing team to do the best work of their careers. To be successful in the role, this person also will need to be a highly effective cross-functional collaborator, working in partnership with the Global Marketing, Sales, Partnerships, PR/Comms, Policy teams to achieve the country’s marketing and business objectives.

This is a full-time position based in Paris, France.

    Establish, evolve and implement of the country’s consumer marketing strategy, delivering against corporate and app brand objectives, while ensuring the country team’s goals and priorities ladder up to the global marketing objectives
    Provide leadership and coordination for all initiatives targeting audiences, across our brand portfolio, including recommended plan optimizations to maximize impact
    Guide the development and execution of breakthrough local integrated marketing campaigns across the portfolio, and ensure plans are aligned with both the global marketing teams as well as local functions, such as business marketing
    Cultivate strong collaborative relationships with and inspire key local and global stakeholders as well as external agency partners
    Masterfully communicate up/down/across the organization to ensure transparency, alignment, and advocacy of marketing strategies and plans
    Build, lead and nurture a growing team of high performing marketers who deliver undeniable business impact and breed a high standard of strategic, creative and executional excellence through coaching and capacity-building
    Lead resource planning and allocation for the local team, in addition to other administrative needs

Specialist Experience

    15+ years of brand marketing experience with consumer-facing brand in CPG, consumer technology, or similar global/multinational company
    3+ years experience leading brand portfolios, including development and execution of portfolio strategies and plans
    Strong business acumen and proven strategic, analytical and creative abilities
    With significant knowledge and experience of local market
    Demonstrated experience developing and executing insight-driven integrated marketing campaigns that drove quantitative results at local and/or global levels
    Proven experience building and leading teams, including experience directly managing teams of 10+ individuals and scaling organizations
    Highly collaborative and adept at leading and influencing cross-functional teams effectively, internally as well as external partners and agencies
    Ability to work and thrive in a self-starter, fast-paced and changing environment
    Ability to travel both regionally and internationally, approximately 20-25% of time
    Fluent in French and English
    Bachelor’s degree
    Experience working internationally on global brands
    Fluency in additional languages - Spanish and Italian a plus

    Please note that all information in this job description is accurate at the time of posting. Please be aware that companies may change details and/or closing dates without notice.

Job Summary

  • France
  • Media/Advertising
Job Type
  • Full-time
  • Negotiable
11 February 2020
Applications Deadline
02 May 2020

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