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Customer Marketing Associate Manager Safety

Job Description

Main Purpose of the Role

Drives growth of categories through adoption of Cluster initiatives (brand, customer or channel) & excellence in operational plan execution. Focuses on driving new business, increasing cross category penetration and driving loyalty in support of the sales organization in the local market. 


Scope: Sub cluster

Business Type: B2B

Direct Reports: None

Reports To: Sub Cluster Customer Marketing Leader


Role Accountabilities

Channel Marketing

  • Partners with Sub Cluster Customer Marketing Leader to develop annual plans for assigned customers, based on distributor segmentation and leverages Category Foundations to deliver growth targets for assigned Distributors / Channel Partners
  • Drives distributor growth by participating in development of distributor business analysis partnering with Business Intelligence / Sales, including category performance, customer base evolution (i.e. Churn, new business, etc.) and  DSR performance tracking


Customer Marketing

  • Partners with Cluster Customer Marketing Leader and Cluster Cx to execute omnichannel commercial programs & sales promotions through the channel and with the sales organization to deliver ABP objectives for acquisition / penetration / retention
  • Builds capability of sales organization in key jobs to be done & insights associated with appropriate market segments to improve sales closure rates


Brand Marketing

  • Partners with Sub Cluster Customer Marketing Leader to execute the commercialization of innovation, renovation, BFS/LCM and product changes for the country for their assigned customers
  • Partners with Sub Cluster Customer Marketing Leader to execute product assortment strategy for asigned key channel partners
  • Works with channel partners to design & execute ideal Digital Shelf for all KCP categories, leveraging the data in the PIM


Standard Work

  • Adopts digital sales tools, websites, SEO/SEM etc. from the Cluster Cx Marketing team
  • Leverages marketing content available in the Digital Asset Management System where possible; where unique content is created, ensure it is uploaded & maintained in the DAM System
  • Tracks the performance & measures ROI of marketing programs
  • Actively visits customers and channel partners to capture insights and check and adjust marketing programs
  • Provide marketing support to the Sales Organization including tender support, promotional requests, datasheet requirements, price increase support, out of stock communications, literature management, new customer setup
  • Manages assigned marketing budget within CFIs




Specialist Experience

Education & Experience


  • Bachelor Degree, in business-related discipline
  • 4-7 years of experience in marketing / sales roles with a demonstrated track record of achievement and growth in leadership behavior
  • P&L management
  • Resolving complex problems and translating to business opportunities


  • Masters / MBA with concentration in Marketing
  • Experience in a B2B environment
  • Experience in managing e-commerce customers


Commercial / Functional Skills

  • Strong business & organizational acumen – understanding of market dynamics, P&L management & commercial mindset etc.
  • Strong analytics skills
  • Able to make tough, informed decisions quickly to keep performance on track
  • Able to navigate and perform in ambiguous circumstances
  • Demonstrated contagious positive energy to influence, inspire & drive results

* This role is available for people with disabilities.


Please note that all information in this job description is accurate at the time of posting. Please be aware that companies may change details and/or closing dates without notice.



Job Summary

Kimberly Clarke
  • Peru
  • Other
Job Type
  • Full-time
  • Negotiable
03 February 2020
Applications Deadline
11 April 2020

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