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Manager, Corporate Alliances (Business Development)

Job Description

HKDL Corporate Alliances develops and holistically manages highly visible, complex, multi-dimensional relationships with selected brands and companies, which directly results in incremental bottom line operating profit to HKDL. The Corporate Alliances team is dedicated to creating incremental value to HKDL and its partners through creative development of marketing and sponsorship programs, management of partner and HKDL LOB relationships and creation of new value streams aligned with HKDL’s businesses and strategic goals.

Within the Corporate Alliances organization, the Manager, Corporate Alliances (Business Development) is responsible for generating new strategic partnerships to support HKDL’s revenue targets as well managing Operating Participant (leasing) agreements, ensuring diversity and industry leading products and services for our guests. The Manager will ensure the proper alignment on the prospective company product and brand strategies fit within HKDL’s sponsorship opportunities by conducting the necessary research and conducting progressive meetings. The Manager will be involved in the various steps of the cycle and may lead said steps such as conducting the presentations, idea generation, influencing internal buy-in, deal term development and contract negotiation. These types of deals are typically 3-15 years long and represent hundreds of thousands of US dollars to tens of millions of US dollars across the life of the contract. The Manager has revenue targets to deliver to HKDL on an annual basis based on the new deals generated.

The Manager will have exposure across numerous Lines of Businesses throughout HKDL and also within various Business Units of the Walt Disney Company as part of a team creating highly visible strategic alliance relationships.



  • Perform market research on prospective companies as potential partners. Research to focus on current advertising trends in the Asia marketplace and matching prospective company, product and brand strategies with HKDL sponsorship opportunities
  • Develop a pipeline of prospective clients via networking and business contacts which represent a solid fit generating value to both the client and Hong Kong Disneyland
  • Develop and maintain an understanding of the external partners’ business and marketing goals, strategic initiatives, and current issues relevant to their business and industry.
  • Identifying the strategies and action items for future partners which assist with HKDL’s goals, including initiating contact, pitching creative ideas, negotiating and executing new alliance partner contracts and terms.
  • Strong analytical skills to identify the right partners, the ability identify the relevancy for success with the relationship, and the deal terms, including the annual fee development opportunities and ability to tell the “story” in a clear, concise and compelling manner to C-level contacts
  • Ability to partner and influence internal stakeholders to achieve the end goal in mind for both the partner and HKDL



Specialist Experience


  • Bachelor degree holder, with MBA would be an advantage
  • Minimum 7 years’ relevant experience, preferably in sports sponsorships, advertising/media sales.
  • Culturally sensitive to Southeast Asia and international markets
  • Strong negotiation and interpersonal skills to interact with a broad range of stakeholders internally and externally
  • Fluent in both written and spoken English and Chinese (Cantonese and Putonghua)



Please note that all information in this job description is accurate at the time of posting. Please be aware that companies may change details and/or closing dates without notice.



Job Summary

Hong Kong
  • Hong Kong
  • Entertainment/Leisure
Job Type
  • Full-time
  • Negotiable
28 January 2020
Applications Deadline
04 April 2020

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