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Brand Manager. Moscow (Consumer Healthcare)

Job Description


•Development and implementation of the brand (s) strategies, brand(s) plans and new brands initiatives, deploy brand assets across all relevant consumer /shopper touch points (pack, on shelf, digital, media etc.)
•Lead brand forecasting process in line with corporate timetable, work with Demand Planners to ensure proper long term forecast.
•Drive consumer understanding and insights to strengthen brand(s) communication.
•Proactive development of marketing, communication and promotional mixes to meet the brand objectives and customer needs.
•Monitor business performance and external environment via appropriate tools to deliver corrective action as required meeting business objectives.
•Conducts analysis and periodical reviews of the brand; competitive, category, customer and consumer trends; post activity effectiveness evaluation to maximize the brand’s equity and marketplace performance.
•Liaison with external agencies, different company departments, global teams. 
•Ensure full compliancy with the country and company legislation and regulation requirement.
•ATL & BTL materials adaptation and development.
•Manage the process of package development / changing.
•Manage the process of new product launching. 

Leading for Performance
•Reach sales, financial and MS objectives in respect of approved investments
•Full accountability for brand/brands and delivery of all initiatives related to it.
•Engage, inspire and galvanize the organization around the brand vision, positioning and strategies so they are clear in bringing them to the life in their areas of functional expertise.

Consumers at the Centre of the Strategy
•Develop consumer insights through appropriate techniques/tools.
•Acts as brand champion to create enthusiasm and focus internally and with external customers and agencies.

 

Specialist Experience

Basic qualifications: 
• Excellent communication skills in English and Russian (verbal and writing)
• Good business/marketing acumen and analytical skills
• Financial acumen at brand manager level 
• Excellent presentation skills
• Good time management and capability to handle set of complex projects at the same time
• Independent thinking 
• Proven track record of relevant experience

 

Preferred qualifications: 
• Degree in Business, marketing or related field. MBA / post graduate education in Marketing or Business Management a plus.

 

Please note that all information in this job description is accurate at the time of posting. Please be aware that companies may change details and/or closing dates without notice.

 

Job Summary

Company
GSK
City
Moscow
Country
  • Russian Federation
Industries
  • Pharma/Biotech
Job Type
  • Full-time
Salary
  • Negotiable
Reference
GWP275892
Posted
30 July 2019
Applications Deadline
04 October 2019

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