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Expert Detailing Manager

Job Description

• Suggest the third-party on the opportunities to maximize business, brand recommendation and market share of relevant products as well as the risks in the business with proposed actions to minimize risks
• Review the commercial plan of the third-party if it is aligned with GSK’s overall strategic brand plans
• Oversight the expenditure of the third-party team to ensure agreed business plan is met
• Identify and gather market information, provide feedback to Marketing team in order to support the existing business and new product development plans if any
• Oversight the assigned third-party team on:
o Detailing capability: accurate product information and skills are met with the standards and SOPs.
o Coaching: (applying the First SFA) to develop relevant skills 
o Counseling: provide suggestion to the third party to ensure plan is aligned and complied with SOPs
o Training: provide appropriate product knowledge training and necessary trainings are planned
o Tracking: detailing process, sampling and plan execution in the hospital channel 
o Marketing material and activities are complied 
• Collaborate with internal and external stakeholders and demonstrate GSK leadership expectations and values 
• Ensure external engagements are as per GSK code of conduct.
• Collaborate with Regional Expert Marketing to ensure strategic alignment, provide input into content and materials, and ensure flawless local execution and localization of centrally created expert materials
• Effectively manage Expert Marketing A&P spend 
• Set and track benchmark KPIs (ONE KPIs), draw insights and course correct based on learnings in a timely manner to optimize marketing ROI e.g. recommendations, market share and message recall 
• Evaluate the effectiveness of the Detailing team based on product knowledge, product key message, objection handling script, etc. relating to products to maximize the capability of the detailing team  
• Work and support the local shopper team to identify opportunities with retailers to drive pharmacy recommendation and retail specific programs around the category (where applicable)
• Deliver expert marketing materials and activities based on local insights for all touch points (advertorials, e-detailing, digital press releases, PR, symposia, congress etc.) of both detailing and non-detailing implementation
• Lead product presentation and training in HCP conferences and seminars
• Drive product training for larger organization including the 3rd party pharmacy sales team 

Main responsibilities: 

• Oversight business plan and territories management
• Oversight HCP database validation, profiling, segmentation and targeting
• Business analysis, business planning to identify opportunities and threats 
• Monthly business report which includes competitors update and performance update
• KOLs, associations and hospital leaders network build up
• Product listing in hospital formulary and tender if aligning with GSK’s plan 
• Coaching and training aligning with First SFA and product/disease/therapies presentations and training to internal and external customers, including third parties, for the accurate delivery of messages in line with LOC Expert Marketing plans and global guidelines.
• Training Med Rep and supervisors to implement GSK code of conduct in field
The Job holder will ensure strictly following:
• Ensure the alignment of code of conduct for both GSK & local pharmaceutical industry in every brand activities/ communication / marketing materials 
• The requirement of working in the Representative Office
• GSK Corporate Policy on Compliance (Conflict of Interest, Disclosure, ABAC, EHS…)
• GSK Core Value (Integrity, Transparency, Respect for People and Patient Focus) in all activities

GSK’s dedication to the wellbeing of our employees is reflected in the benefits we offer; including healthcare for yourself and dependents, performance related bonus, long term incentives and a host of other flexible offerings you can tailor to your own preferences. We also offer a range of employee health and wellbeing programs including our truly unique Partnership for Prevention program, a global commitment by GSK to provide all employees with up to 40 preventative healthcare services bringing to life our mission to: do more, feel better and live longer.

At GSK we value diversity and treat all candidates equally. We aim to create an inclusive workplace where all employees feel engaged, supportive of one another, and know their work makes an important contribution.

If you would like to join us in innovating and inspiring changes in the industry, we urge you to apply by 22 May 2019.

Specialist Experience


Basic qualifications:
 

• Doctors, Pharmacist University/college degree (Mandatory)
• Proficient in English including speaking, listening and written and Native in Vietnamese
• Strong track record in leadership and people management
• Strong track record of delivering on business objectives and meeting and exceeding business goals
• Relationship management: Exceptional interpersonal, communication and facilitation skills internally and externally. Ability to manage remotely
• Selling and negotiation: Advanced knowledge/ skill in negotiation, coaching, persuasion and influence internal and external customers 
• Strategic planning: Responsibility and accountability for delivering commercial success and competitive advantage. Ability to prioritize and enable effective targeting and segmentation strategies via CRM and territory management
• Executional excellence: Problem solving and solution based ‘Can do’ approach to issue management and conflict. Ability to work within a cross-functional set-up. Strong sense of urgency, clearly accountable for achievements of self & others. High levels of personal drive, self-motivation and proactive behavior.
• Customer business planning: Ability to foster strong, collaborative customer contacts and relationships 
• Insights: Ability to analyze complex data, collect and deploy market intelligence. Ability to implement metrics and KPIs and to leverage on learnings 
• People development and Coaching: ability to coach and motivate the team to drive the performance

 

Preferred qualifications: 
• MBA or Master in Business Administration (optional) 
• 8+ years of experience in Consumer/Healthcare/Pharma industry
• 8+ years of experience in expert detailing channel including 3+ years of experience of leading team.
• Experience of engagement with Key External Experts, hospital tender and product listings

 

 

 

Please note that all information in this job description is accurate at the time of posting. Please be aware that companies may change details and/or closing dates without notice.

 

Job Summary

Company
GSK
City
Ho Chi Minh
Country
  • Vietnam
Industries
  • Pharma/Biotech
Job Type
  • Full-time
Salary
  • Negotiable
Reference
GWP274196
Posted
14 May 2019
Applications Deadline
29 June 2019

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