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IMC Manager

Job Description

The Region IMC Manager is responsible for the development of engagement plans across all relevant connection points with consumers and shoppers. Working with a cross-disciplinary team of agencies, BU, and regional stakeholders both in the Company and Bottler side, the IMC Manager will be responsible for the briefing, development, execution and tracking of the engagement plans, to deliver results against specific business objectives. As well, with the ongoing tracking of performance, the IMC Manager will be responsible for the fine tuning of the plans as they progress in their activation.

Driving pervasive and innovative communication programs from the creative idea to connections planning. That includes:
- Content Development, Amplification and Validation with K&I support
- Connections Planning process: constant experimentation to raise the bar and maximize the opportunity given dramatic changes in media and technology landscape with clear processes in place to measure, learn and reapply
- Partner Management: Lead partner/agency relationships, conduct performance review, initiate scopes of work and partner/agency compensation structure with BU Agency Management team and Procurement
- Bottler Relationship: Closely liaise with, provide leadership input to, and collaborate with Bottler Partner sales and marketing for maximum consumer/shopper appeal and operational impact 

Specialist Experience

Minimum Work Experience

Min of 8 years relevant working experience in FMCG Company

Skills Needed

Building Brand Value
Building Brand Love
Communication - Content and Media


Bachelor degree required, MBA desirable


Please note that all information in this job description is accurate at the time of posting. Please be aware that companies may change details and/or closing dates without notice.

Job Summary

Coca Cola
  • Thailand
  • Consumer Goods
Job Type
  • Full-time
  • Negotiable
13 May 2019
Applications Deadline
29 June 2019

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