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Head of Customer Marketing & Communication Oceania

Job Description

The field marketing manager is responsible for planning, organizing and executing programs that generate brand awareness, new prospects and advance existing opportunities for the Oceania sales team for Nokia.  The position resides in the field marketing organization and act as liaisons between segment marketing and field sales teams. The role provides market and customer intelligence into the segment organization and will deploy high touch marketing campaigns, strategic initiatives and utilize traditional, digital, and social media channels that generate quality pipeline, move prospects and customer through the sales cycles. The field marketing manager also manages vendor contracts, partnerships, and to some extent media relationships. Experience with telecommunication providers and software services is required


Roles/ Responsibilities

  • Develop and implement pipeline acceleration programs jointly with sales.
  • Research, choose, design and manage live events, social media, and communications to be included as tactics in the overall marketing mix, and ensure there is a cohesive strategy to increase engagement and response rates.
  • Interface with sales to determine sales enablement needs, and work with product/solution marketing to develop tools, programs in a box, training and content
  • Forecast, measure, analyze and report on impact of programs.
  • Proactively engage with the direct and indirect sales teams to coordinate, communicate, and optimize the impact of marketing activities
  • Evaluate, select and manage vendors that contribute to local demand creation programs including events venues and services.
  • Develop and implement target account strategy to support account-based and or named account selling.
  • Communicate and educate the sales team regarding new and planned marketing activities including global, regional and local programs



Specialist Experience


  • BS in marketing or business, or comparable education/experience
  • MBA preferred


Background/ Experience


  • 7 or more years in b-to-b marketing. Telecom and or Wireless experience. Software services preferred but not required.
  • Four or more years of field marketing leadership experience.
  • Proven experience working with sales teams and supporting programs to drive awareness and sales; actual sales experience is highly desirable.
  • Ability to demonstrate track record of success in all key areas of responsibility.
  • Experience in using traditional, social and digital marketing channels for sales lead generation and brand awareness campaigns.
  • Highly motivated individual who thrives in a fast-paced team environment and is readily adaptable to changing market and organizational requirements
  • Ability to consistently produce results on time and within budget
  • Ability to align tactical plans with strategies
  • Inbound marketing strategy/execution experience


Please note that all information in this job description is accurate at the time of posting. Please be aware that companies may change details and/or closing dates without notice.


Job Summary

  • Australia
  • Other
Job Type
  • Full-time
  • Negotiable
01 May 2019
Applications Deadline
28 June 2019

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