Job Preview

Category Lead - Zone Brand Lead

Job Description

 

  • Leading the strategic planning process for the assigned Product Categories & Brands based on key consumer insights to enhance current portfolio and improve communication with consumers.
  • Involvement in the development of the company’s long term planning that identifies new business opportunities, markets and partners.
  • Working closely with distribution partners and Marketing Research companies to obtain relevant information, including the development and implementation of brand audit studies and focus groups
  • Monitoring and analyzing business performance vis-à-vis business goals (awareness, share, consumer diagnostics, profitability, etc.) and the competition.
  • Implementing the marketing plans by working with internal and external suppliers to deliver in a timely manner and on budget.
  • Coordinating the development of communication materials such as catalogues websites, brochures, packaging and in-store displays
  • Traveling internally and internationally to ensure the relationship with distributors and suppliers is maintained.
  • Delivering internal and external presentations regarding new product introductions, marketing materials, business objective and communication strategy.
  • Establishing performance specifications, cost and price parameters, market applications and sales estimates.
  • Coordinating regular meetings and preparing regular reports outlining the brands’ performance.
  • Managing the status of projects, product testing and the evaluation of external agencies.
  • Implementing the marketing plans by working with internal and external suppliers to deliver in a timely manner and on budget, including new product development & launch.
  • Coordinating the development of communication materials such Above the line, below the line and in store

 

 

 

Specialist Experience

Education:

MBA from field, marketing, business or commerce.

 

Experience & knowledge:

  • Minimum 3 years experiences in FMCG industry or OTC products with involvement in reputable brands.
  • Fluent in English both oral and written.
  • Experiences in both Above The Line and Below The Line activities, including developing TVC, Print Ads, Digital, Public Relations, Consumer Activation, Trade Activation, as well as POS Materials.
  • Experiences in new product development and product launch.
  • Strong analytical skills.

 

Please note that all information in this job description is accurate at the time of posting. Please be aware that companies may change details and/or closing dates without notice.

 

Job Summary

Company
Sanofi
City
Jakarta
Country
  • Indonesia
Industries
  • Other
Job Type
  • Full-time
Salary
  • Negotiable
Reference
GWP273561
Posted
16 April 2019
Applications Deadline
31 May 2019

Follow our link

Latest Tweets