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Shopper Insights Junior Manager

Job Description

Do you want to be part of one of the most important foods and beverages companies of the world?

PepsiCo is a global leader in foods and beverages with a portfolio of 22 brands that generate more million dollars per year. Today we are looking for our next: 

Main Purpose 

Responsible to support Shopper insights understanding and develop key capabilities across Latam. Enable connection of Demand Spaces into point of sales to activate demand. Ensure shopper insights embedded on channel & client's strategies to improve strategies impact.

Main Accountabilities 

  • Align research methodologies and leverage shopper research negotiations.
  • Develop and socialize shopper fundamentals, selling stories & trends
  • Connect Demand spaces into Point of sales actionable strategies through shopper insights
  • Ensure shopper insights are embedded in clients JBB aligned with WCCE.
  • Analyze and interpret Home Panel Data
  • Identify business opportunities based on deep channels and shoppers understanding.
  • Manage budget, regional bids and procurement process

 

 

Specialist Experience

  • Education: Marketing, Business Administration, Economics Sciences, Industrial Engineering, MBA desired.
  • Functional Experience: 5 years commercial strategy and insights experience
  • Consumer & Shopper Insights (4 years)
  • Market research / Marketing (2 years)
  • Language: 100% Spanish & English, Portuguese desired
  • Driving for Results, Decision Making, collaboration, Influence others to act
  • Creating an Inclusive work environment, to demonstrate passion for winning in the marketplace.
  • Multi-Category experience (F&B desired), Marketplace Knowledge.
  • Strategic Thinking, Innovating.
  • Research methodologies deep knowledge (qualitative and quantitative)
  • Leading with insights in terms of navigation, understanding the implications and translating them into action.
  • Numeracy, analytical and connection variables
  • Communicating with impact, building compelling communications and delivering powerful insights.

 

 

 

Please note that all information in this job description is accurate at the time of posting. Please be aware that companies may change details and/or closing dates without notice.

 

 

Job Summary

Company
Pepsico
City
Mexico
Country
  • Mexico
Industries
  • Consumer Goods
Job Type
  • Full-time
Salary
  • Negotiable
Reference
GWP273504
Posted
15 April 2019
Applications Deadline
17 May 2019

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