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Assistant Marketing Manager, Lending Growth Strategy

Job Description

The Assistant Marketing Manager, Lending Growth Strategy is a critical role on the Lending team within Canada, a fundamental driver of growth for the Canadian P&L. This team is a builder of new product offers and business optimization for the Lending organization.  
In this role, you will work closely across a large group of partners including technologies and central teams to deliver the product offers roadmap for Lending in Canada. You will be a valued contributor to the lending strategy, ensuring flawless alignment, project structure and delivery while creating and building capabilities that will leave a lasting legacy within Canada.
Applicants for this role should be individuals who believe that all strong plans are rooted in data and analysis, problem solvers, master relationship builder, and take set-backs as exciting new challenges. You enjoy creating a strong framework to hinge your project and your accomplishment. Most of all, you want to contribute to a team that will create a meaningful customer experience that in turn drives profit for the business.
Job Responsibilities:
Analytics into Strategy – Interpret internal and external data, identify opportunities and recommend business strategy.
  • Identifying current and future consumer needs
  • Understand competitor offerings and threats
  • Translate external influences (regulatory, technology, economic & consumer trends) into opportunities
  • Analyze size of opportunity for revised and new products
  • Assess financials / business case for revised and new products
Project Management – Develop and implement key capabilities to support growth
  • Be a change champion
  • Understand and follow internal New Product Development processes End 2 End
  • Work closely, in particular with technology teams to drive through ‘build’ and ‘implementation’ stages of projects
  • Masterful and anticipatory risk and issues management
Relationship Management – Build a common vision between business stakeholders in order to drive portfolio/business strategy
  • Influence to gain initial stakeholder buy-in
  • Manage and lead stakeholders and contributors throughout New Product Development and business optimization process
  • Drive support and ensure alignment during changes to scope and driving resolution
Drives Results – move with speed and create followership and vision to get the job done
  • Leads with a sense of urgency and is persistent in meeting objectives
  • Motivates others to act with timeliness and defines success


Specialist Experience

  • Minimum 2 year experience in:
  • Selecting, reviewing, analyzing diverse data sets related to business performance (e.g. financial performance, business process optimization)
  • Interpretation of complex data in order to develop business cases
  • Proven ability to take initiative and champion a project from conception through to implementation and post implementation evaluation, including:
  • Ability to manage complex project simultaneously
  • Ability or organize other people and meet deadlines
  • Organized approach to workload
  • Strong relationship management, influencing and collaboration skills
  • Demonstrated oral and written communication skills, with emphasis on proposal development and presentation to internal contacts, up to senior management levels. This will include:
  • Ability to identify and track key project milestones (base-lining critical path)
  • Proactive ability to anticipate project risks and issues and ensure adequate mitigation is put in place to ensure delivery is not compromised
  • Consumer financial services (Cards, Rewards) experience a plus
  • Proven analytical and critical thinking skills
  • Strong attention to detail
  • Comfortable with ambiguity
  • Must be a “power user” of Excel, Visio, Power Point and MS Project and be comfortable with the rest of the Microsoft Office suite
  • Bachelors University degree required
  • MBA or MA specializing in Marketing, Economics or Finance would be considered an asset
  • Certification: PMI or equivalent Project Management certification is preferred but not required


Please note that all information in this job description is accurate at the time of posting. Please be aware that companies may change details and/or closing dates without notice.



Job Summary

American Express
  • Canada
  • Finance
Job Type
  • Full-time
  • Under $70,000
13 April 2019
Applications Deadline
17 May 2019

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