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Customer Advocate Community Manager

Job Description

At Hewlett Packard Enterprise (HPE), we live by three core values that drive our business: Partner. Innovate. Act. These values combine to help us create important work all over the world to advance how people live and work.

Nurture HPE's top customers by building relationships through a scalable, innovative digital platform to help them become successful, strong advocates.

Customer Advocate Community Manager are pioneers.The Customer Community Manager’s role is to

  • delight and engage customers.
  • build stronger relationships with customers through engaging marketing campaigns.
  • build a community of fanatic brand advocates.
  • create value for both customers and the brand with testimonials, references, identifying cross-sell and upsell opportunities, and increasing loyalty and retention.
  • prove value to the business with great reporting skills
  • creative communication skills to engage and motivate customer advocates.
  • advocate for the customers and collaborate with other departments to create an incredible customer experience and reach business goals.

Strategic Responsibilities

  • Build rapport with customers by nurturing them with the right content
  • Lead and manage customer engagement and communication programs, such as in-person/virtual events, workshops, annual conferences, awards programs, onboarding and ongoing nurture campaigns
  • Connecting with customers to ensure continued education and success throughout the relationship lifecycle
  • Identifying key customers that can act as a marketing channel through case studies, speaking opportunities, etc.
  • Help marketing and sales meet business objectives through customer advocacy initiatives

Tactial Responsibilities

  • Copywritingin English, including creation of attention capturing titles.
  • Compose and send customer emails
  • Manage and maintain engagement and advocacy programs; continually recruit new customer advocates
  • Target happy customers for advocacy opportunities
  • Provide product feedback given by advocates to the relevant stakeholder teams

 

 

Specialist Experience

Education and Experience Required:

  • BA or BS in Marketing or related field; MBA preferred.
  • 5+ years marketing experience, including offering marketing, segment marketing, channel marketing and partner marketing.
  • Social media background a plus 

Knowledge and Skills:

  • Strong passion for serving and understanding customers
  • Interpersonal skills to help them nurture customer relationships andwork with cross-functional teams
  • Incredibly creative marketing and communication skills
  • Analytical skills to determine marketing effectiveness and ROI of customer engagement efforts
  • Strategic thinker that can see beyond the day-to-day grind to help reach marketing and sales goals, create a stronger brand, and improve the customer experience
  • Fearless
  • Previous Customer Service, Customer Success, or Account Management experience
  • Experience creating and executing marketing campaigns and programs that drive customer engagement and advocacy
  • Ability to write effective, creative copy is a necessity; graphic design capabilities are a plus
  • Social Media or Community Management experience proven through creation of engaging and regular content either through an own fanpage on FB/posts on Twitter
  • Copywriting experience
  • Excellent written/oral communications.
  • Strong analytical skills.
  • Ability to manage and influence virtual teams.
  • Strong negotiating skills.
  • Ability to interface effectively with multiple levels of management and functional disciplines.
  • Strong influencing skills.

 

 

Please note that all information in this job description is accurate at the time of posting. Please be aware that companies may change details and/or closing dates without notice.

 

Job Summary

Company
HP
City
Tlaquepaque
Country
  • Mexico
Industries
  • Technology
Job Type
  • Full-time
Salary
  • Negotiable
Reference
GWP273349
Posted
05 April 2019
Applications Deadline
10 May 2019

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