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Marketing Program Manager, The Netherlands

Job Description

Develop and/or deliver integrated end-customer, go-to-market programs for one or more products, services and/or solutions within the global business unit or region. Responsible for the development and/or delivery of integrated end-customer go-to-market (GTM) programs for one or more products, services and/or solutions. Examples: Integrity servers, digital photography ecosystem, security solutions, CarePacks. May be in global business unit or region, but must be focused on outbound (customer-facing) activities. Defines and/or manages execution of GTM marketing strategies and tactical plans. Develops/manages GTM program budgets. Aligns organizations/processes to achieve program goals. Develops and/or manages delivery of value propositions/messaging for assigned offerings. Develops and/or executes awareness/consideration/preference (ACP) and/or demand generation campaigns. Develops and/or executes upsell/cross-sell/attach efforts. May manage customer-facing aspects of offering launch, refresh and end-of-life (EOL) programs. May drive customer and partner development/relationships specific to GTM programs. Determines GTM program goals/benchmarks and tracks/analyzes results using closed-loop analysis. Drives continuous improvements to GTM efficiency and effectiveness.

 

Responsibilities:

  • May perform analysis as required to drive/support GTM activities such as competitive GTM activity (spending trends, website content/presentation, promotional offerings) and synthesis of syndicated and/or primary research.
  • Collaborate with Marketing Communications/other teams to execute GTM plans.
  • Track/report program/ campaign metrics versus predetermined goals/ benchmarks.
  • May develop/communicate closed-loop post-analysis of assigned programs.
  • Secure/coordinate messaging and content for GTM programs and vehicles.
  • Perform marketing operations activities as required, e.g., Siebel MRM/CRM, PO/accrual management, collateral fulfillment.

 

 

 

Specialist Experience

Education and Experience Required:

  • BA or BS in Marketing or related field; MBA preferred.
  • 1+ years marketing experience.
  • Sales and/or channel experience a plus.

 

 

Knowledge and Skills:

  • Professional Dutch and English language skills (spoken and in writing)
  • Knowledge of marketing principles, practices, tactics and tools.
  • Knowledge of advertising/ direct marketing agency practices and procedures.
  • Understanding of offering category and company offerings/ strategy.
  • Project and budget management skills.
  • Strong written/oral communications.
  • Strong analytical skills.
  • Good interpersonal skills.
  • Ability to work as part of a team.
  • Ability to interface effectively with multiple levels of the organization and functional disciplines.
  • Influencing skills.

 

 

 

Please note that all information in this job description is accurate at the time of posting. Please be aware that companies may change details and/or closing dates without notice.

 

Job Summary

Company
HP
City
Amstelveen
Country
  • Netherlands
Industries
  • Technology
Job Type
  • Full-time
Salary
  • Negotiable
Reference
GWP273285
Posted
03 April 2019
Applications Deadline
18 May 2019

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