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Trade Marketing Manager (Hygiene-Home)

Job Description

  • Commercial Objective: Delivery of category trade spend ( grow and channel P&L as per company objectives).
  • Planning
  • Sales Master Plan: Sales master plan for the category, trade spend planning, building block by category and by channel.
  • Category/Channel plan: Developing a 4P/3D category master plan with distinct KPIs and ROIs in line with the marketing master plan. The plan is to be developed in consultation with various stake holders like marketing/shopper TMM.
  • NPD/EPD: Integrating the knowledge of 4P to develop NPD/EPD launch plans for one's own category. S/he is required to provide inputs to marketing (brand manager) for pricing, pack sizes and competitor scenario as well as develop NPD selling story.
  • POSM: Ensuring the integrity of POSM of the brands.
  • National Consumer Promos: Developing allocation of consumer promo in line with the strategic intent. Tracking all DB Pos VS allocation and ROIs
  • Competitor Threat: Planning for category tactical response in case of competitive threats or opportunities.
  • LSM: Localizing global 4P strategies and principles, convert global success models into local success models.
  • Monitoring /Control
  • Category/Channel Performance: Monitoring the performance of initiatives at category level in Sales Master plan against the KPIs, course correcting for deviations.
  • Trade Investment: Trade investment to be in line with the financial plan for the category, give feedback to marketing on category trade spend, give feedback to shopper TMM on TMLV.
  • Execution
  • Communication: Developing effective communication packages on a monthly/quarterly basis so as to facilitate the sales team to communicate the various trade programs and consumer promos with the key beneficiaries in the best possible manner (SCAM).

 

Specialist Experience

  • Bachelor degree/MBA (Sales & Marketing)
  • 4-5 years of experience in a FMCG emvironment (mandatory field experience + existing Key Accounts/Trade Marketing/Brand Management experience)
  • Strong knowledge of field sales and trade marketing
  • Clear understanding of sales and marketing strategy and planning issues

 

 

 

 

Please note that all information in this job description is accurate at the time of posting. Please be aware that companies may change details and/or closing dates without notice.

 

Job Summary

Company
RB
City
Indonesia
Country
  • Indonesia
Industries
  • Other
Job Type
  • Full-time
Salary
  • Under $70,000
Reference
GWP273187
Posted
27 March 2019
Applications Deadline
03 May 2019

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