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Trade Marketing Manager

Job Description

The Trade Marketing Manager develops the company’s Go-to-Market strategy and manages functions essential to implementing retail trade programs. The position also oversees the planning and implementation for new product/package introductions, new market launches and Quarterly/Trimester marketing programs. Additional responsibilities also include planning, reporting, budgeting, marketing process optimization, and retail program implementation. The territory: Southern Cone.

Essential Job Functions: 

• Supports Marketing Manager and collaborates with multiple divisional contacts consisting of KAMs, MAT team, Marketing Directors, Operations, Event, POS and other related personnel.
• Strategically communicate, develop and/or creatively adapt programs that originate from Brand Marketing, Distributor, Retailer and HQ.
• Execution of National and Regional customer marketing strategies and sales-related events for all company products based on Brand Marketing directives.
• Conduct detailed and timely program performance updates considering all relevant personnel in order to track, monitor and adjust efforts to produce desired outcomes in all key business segments.
• Lead and/or assist with execution of Retailer incentives/ Dealer Loader Program, sampling opportunities, general category, new product / initiative education, selling stories, events, etc. 
• Monitor usage of, create best practices and assist in development of Point-of-Sale as an integral piece of promotional strategy, including existing and new assets that fit within Brand Marketing direction. 
• Contribute to the development of the Annual Plans for the Monster brand by channel of trade
• Manage the National Merchandising Program (sourcing of all POSM items, budget, allocations, return on investment)
• Responsible for the National Trade Marketing Budget (track all spend, monthly reporting)

 

Specialist Experience

 

• Four year college degree from an accredited institution; Master of Business Administration (MBA) preferred.
• 3-5 years of sales and sales management experience.
• 3-5 years in sales and marketing business planning or revenue management leadership.
• 3-5 years’ experience successfully managing sales analytics.
• Proficiency in English (spoken and written)
• Very strong organizational and time management skills.
• Strong attention to detail.
• Excellent problem-solving skills; ability to resolve issues effectively and efficiently.
• Good presentation skills.
• Fluent in Microsoft Suite applications (Word, Project, Excel, Access and PowerPoint).
• Demonstrated analytical, project management and leadership skills.
• Demonstrated ability to deal effectively with all employees, including Executive Management, while conveying a positive service-oriented attitude.
• Demonstrated presentation and communication skills.
• Ability to maintain confidentiality and discretion in business relationships and exercise sound business judgment.
• Ability to travel up to 25%.

 

 

 

 

Please note that all information in this job description is accurate at the time of posting. Please be aware that companies may change details and/or closing dates without notice.

 

Job Summary

Company
Monster Energy
City
Santiago
Country
  • Chile
Industries
  • Consumer Goods
Job Type
  • Full-time
Salary
  • Negotiable
Reference
GWP273078
Posted
25 March 2019
Applications Deadline
11 May 2019

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