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Field Marketing Manager

Job Description

Are you an impactful leader with a desire to drive PepsiCo’s Marketing agenda? If so, you might be the perfect candidate to help ignite our consumer’s thirst for our beverage brands in the Southeast Region. Whether it’s driving growth with Multicultural and Millennial consumers for priority brands such as Pepsi or Mountain Dew, or supporting our portfolio transformation journey with our non-carbonated brands, we need talented marketers like you to join our team!

PepsiCo’s South Division team is looking for a strategic, creative and results-oriented Field Marketing Manager who thrives in a fast-paced, innovative marketing environment. You will lead the strategic consumer and insights driven marketing agenda that will drive volume, share, topline growth and brand equity. This experience will develop and showcase the ability to evaluate business opportunities, develop deep consumer understanding, and bring them to market to positively impact brand equity, business sales and profitability. This role will hone skills in building strong team dynamics, dealing with ambiguity, influencing up to the highest levels of the organization, and driving for results.

The Field Marketing Manager of will leverage PepsiCo’s powerhouse beverage brands (such as Pepsi, Mountain Dew, Lipton, Sierra Mist, and Gatorade) to localize marketing programs that grow brand health and drive volume in the assigned territory. Expectations for role are partnering with sales and operations to leverage robust portfolio, brand plans and regional sports/prestige property assets (such as the Super Bowl activation and Daytona 500) to connect with consumers in a locally relevant way. He/she will be responsible for managing relationships with brand counterparts in NY, creating locally-relevant insight driven brand initiatives and drive consumer engagement to meet business objectives.

Accountabilities: 

  • Develop and implement premier marketing programs for key PepsiCo brands in the market
  • Turn insights into action by creating locally-relevant brand program
  • Effectively influence the market’s agenda to execute premier marketing programs and deliver Volume, NOPBT, Share, and Net Revenue Plans for the assigned markets
  • Execute the National Brand Priorities and Platforms within the Southeast region
  • Build and activate local playbooks to support priority brands
  • Partner with cross functional team to drive impactful marketing programs that have scale, are repeatable, & improve efficiency and effectiveness in market
  • Develop innovative ways to leverage local media and prestige properties to build awareness, trial, and repeat of our brands
  • Launch national innovation priorities through sampling, customer-specific programming and consumer engagement
  • Manage assigned brand budgets and evaluate ROIs for all program spend

 

 

Specialist Experience

  • A minimum of 5 years prior Marketing experience; preferred MBA with a concentration in Marketing
  • Prior Brand, Field Sales or Shopper Marketing experience within consumer packaged goods
  • Must demonstrate strong interpersonal skills for interaction with internal/external senior leaders
  • Customer experience and/or experience presenting to external organizations
  • Must have a clean driving record and be willing and able to travel 25% of the time
  • Creative thinking and problem solving skills
  • Strong collaboration, project management and influencing skills within a matrix environment
  • Strong written and oral communications skills with the ability to partner at all levels of the organization

 

 

 

Please note that all information in this job description is accurate at the time of posting. Please be aware that companies may change details and/or closing dates without notice.

 

Job Summary

Company
Pepsico
City
Orlando
Country
  • United States
Industries
  • Consumer Goods
Job Type
  • Full-time
Salary
  • Negotiable
Reference
GWP273048
Posted
20 March 2019
Applications Deadline
27 April 2019

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