Job Preview

Category Manager

Job Description

Develops category strategy, innovation & renovation. Builds and manages category budget and activation plan to deliver category growth, brand strength, market share & financial goals.
 
Development of local business strategies:
 
 
  • Develops category strategy into local market plan
  • Conducts audit (brand measures, competition analysis, media & consumer behaviors) to gain continuous market understanding and identify business opportunities
Innovation processes:
 
  • Leads category processes of innovation & renovation including IPM
  • Leads the category 8Q innovation plans
Category communication & 360 activation:
 
  • Builds and manages launch plans
  • Builds and manages 360 activation plans
Budget management:
 
  • Plans annual category’s budget according to the strategic priorities
 

Specialist Experience

  • BA in economics/Business
  • MBA- advantage
  • 2-3 years of experience in marketing. 
  • At least 2-3 years as brand manager
  • Knowledge of FMCG sector- advantage
  • Fluent English

 

Please note that all information in this job description is accurate at the time of posting. Please be aware that companies may change details and/or closing dates without notice.

 

Job Summary

Company
Unilever
City
Lod
Country
  • Israel
Industries
  • Other
Job Type
  • Full-time
Salary
  • Negotiable
Reference
GWP271477
Posted
10 January 2019
Applications Deadline
16 February 2019

Follow our link

Latest Tweets