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Analyst / Senior Analyst - Customer Marketing, Growth and Loyalty Triggers

Job Description

Global Commercial Services (GCS) is the global leader in providing payment solutions for Small, Medium and Large businesses. Our products & services deliver a number of benefits to our customers, including financial flexibility, increased visibility into their business spending, added control, improved efficiency, rewards and cost savings. Our card programs also help keep employees safe, secure and productive while on the road.
 
In Canada, GCP Customer Marketing team plays a critical role in driving growth and market share for the GCP Business. The Managed (Account Development) is the top priority within Customer Marketing and a key driver of growth for the business. This role will report to the Sr. Manager, Customer Growth and Loyalty Triggers and will be responsible for the growth of the managed portfolio within the Small & Medium Enterprises (SME) segment. The role will also be responsible for Managed Account engagement and creative development of all call scripts, collateral and digital campaigns. 
 
Key responsibilities:
 
  • Drive growth and loyalty initiatives (spend stimulation, up-sell and supplementary card campaigns) and loyalty/retention programs for the SME portfolio
  • Support telephone-based Account Development team by developing and executing call scripts and collateral
  • Manage triggered email campaigns to drive cross-sell, expansion opportunities through digital channels across industry opportunities expansion opportunities through digital channels
  • Analyze, understand and report on results and make use of this intelligence to influence future business decisions
  • Manage key relationships with stakeholders, internal business partners and external vendors

 

 

Specialist Experience

  • University degree in marketing, business administration, or similar careers.  MBA considered an asset.
  • Minimum 3 years’ experience in execution of digital marketing strategies and digital campaign management
  • Minimum of 3 years’ experience in project management and capability delivery in a matrix organization
  • Minimum of 2 years’ experience working with Account Development or Sales teams to drive aggressive growth targets
  • Superior communication and influencing skills. This includes writing call scripts, decks, presenting to peers and senior management, and being able to sell new ideas and solutions
  • Customer-centric mindset, with proven ability to craft initiatives, programs and campaigns that appeal to customers, merchants and internal business partners evaluation
  • Excellent relationship-building skills and growth  mindset with superior attention to detail
  • Passion for driving results
  • Knowledge of the Financial Services/ Payments industry an asset
 

Please note that all information in this job description is accurate at the time of posting.  Please be aware that companies may change details and/or closing dates without notice.

Job Summary

Company
American Express
City
Toronto
Country
  • Canada
Industries
  • Finance
Job Type
  • Full-time
Salary
  • Negotiable
Reference
GWP269418
Posted
01 October 2018
Applications Deadline
03 November 2018

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