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GLOBAL BRAND MANAGER

Job Description

At Abbott, we're committed to helping you live your best possible life through the power of health. For more than 125 years, we've brought new products and technologies to the world -- in nutrition, diagnostics, medical devices and branded generic pharmaceuticals -- that create more possibilities for more people at all stages of life. Today, 94,000 of us are working to help people live not just longer, but better, in the more than 150 countries we serve. Please note that candidates need to be eligible to work in the U.S. without Abbott sponsorship.

ABBOTT ESTABLISHED PHARMA DIVISION IS LOOKING FOR A

GLOBAL BRAND MANAGER (GASTROENTEROLOGY)

BASED IN ALLSCHWIL/BASEL, SWITZERLAND.

THE POSITION IS REPORTING TO THE THERAPEUTIC AREA DIRECTOR

CORE JOB RESPONSIBILITIES:

  • Create an annual and long term insights driven brand plan/portfolio plan with the involvement as appropriate of all key stakeholders.
  • Develop the portfolio strategy and global brands guidelines, sales forecast/positioning and messaging/pricing strategy/ promotional and communication material/etc.)
  • Assess the needed resources to achieve the objectives, propose a marketing spending plan and optimize the available resources (confirmed budget).
  • Ensure optimal use of the planned promotional support budget to deliver on the top line and bottom line of the brand / portfolio.
  • Design, plan and organize execution of key marketing programs marketing programs for the brands / portfolio including digital and multichannel customer engagement.
  • Create monitoring mechanisms to monitor execution of marketing programs.
  • Communicate and align local marketing and sales teams to implement the marketing programs.
  • Coordinate the execution of brand strategy for Product/Portfolio at area and affiliate level.
  • Lead the Brand Team - Collaborate and coordinate the efforts of all internal stakeholders in supporting the marketing, medical, manufacturing, regulatory and legal product initiatives/challenges.
  • Conduct market insight/market research programs to answer key questions posed by the brand/portfolio.
  • Build an insight driven Brand/Portfolio expansion plan.
  • Drive product and brand extensions to properly enhance the coverage of the category and brands.
  • Drive new brand launch plans within assigned group of products and define roll-out priorities.
  • Preparation of monthly reports for Therapeutic Area Director for Product/Portfolio including review presentations, monthly highlights, and other ad-hoc reports, presentation as appropriate.

 

Specialist Experience

MINIMUM EXPERIENCE/TRAINING REQUIRED:

  • +8 years of a managerial pharmaceutical marketing experience.
  • Well established experience in OTC brand management is a must.
  • Regional and/or Global experience is an asset.
  • Emerging Markets experience is an asset.
  • Experience in above the line communications i.e. TVC, DTC Digital communications is an asset.

COMPETENCIES/ATTRIBUTES/SKILLS

  • Knowledge of Therapeutic Area Gastroenterology
  • Experience with RX to OTC switch
  • Marketing and sales in the BGx space
  • Strong Customer Focus and Marketing Experience
  • Leadership and Ethical Behavior / People management / Impact & Influence - ability to influence teams without direct management
  • Competitive mindset (external) combined with strong Teamwork (internal)
  • Knowledge of Basic Finance / Budgeting and reporting

 

Please note that all information in this job description is accurate at the time of posting.  Please be aware that companies may change details and/or closing dates without notice.

 

Job Summary

Company
Abbott
City
ALLSCHWIL/BASEL
Country
  • Switzerland
Industries
  • Health/Medical
Job Type
  • Full-time
Salary
  • Negotiable
Reference
GWP261387
Posted
06 October 2017
Applications Deadline
24 November 2017

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